Been doing SEO since 2016 - started when Google was still pretty basic compared to now. Watched the whole industry shift from keyword stuffing to actual quality content and user experience. Good riddance to those old tactics, honestly.

Specialize in technical SEO and local search. Helped over 300 businesses rank in their cities - from local shops to national brands. The secret? Understanding what people actually search for and giving them real answers, not SEO-optimized garbage.

These days I'm deep into Google's E-E-A-T guidelines and structured data. That's where the game is now - showing Google you actually know what you're talking about.

Write about SEO strategies that work in 2026, technical optimization, and how to rank without gaming the system. Because Google's too smart for that nonsense now anyway.